When it comes to fruit and vegetable juice, I believe the vast majority of people are not new to it. It can be made by itself, simple and easy to use, and can also be easily purchased in supermarkets and convenience stores all over the streets. Fruit and vegetable juice has long been an important part of people's daily diet in many developed countries, but in China, low concentration juice is still the main consumption trend. The reporter recently learned from the market that, with the improvement of people's consumption awareness and the efforts of enterprises, more and more people began to accept medium and high concentration fruit juice, and even some fruit juice with health care function, as high as hundreds of yuan per bottle, began to enter the Chinese market, with a certain number of consumers.
Will you drink 300 yuan a bottle of juice?
It seems that ordinary fruit and vegetable juice also has super high-end products. The reporter learned from many channels that an American enterprise operating nori juice landed in China a few years ago, and its price of nearly 300 yuan / bottle has also become a super high-end product in the fruit and vegetable juice industry. However, it takes the magic and unique effect of Noriko as its selling point, which the industry calls health care products.
Although the above juice has not become a daily drink for the time being, the industry's high expectations for the nutrition of fruit and vegetable juice are also obvious to all. Chen Wei, who has been engaged in the food and beverage industry for many years, said that domestic rumen, great lake and Huiyuan are the early domestic enterprises that produce medium and high concentration fruit and vegetable juice products. However, after so many years of development, the proportion of medium and high concentration fruit and vegetable juice in the whole industry is less than 20%. The channels of medium and high concentration fruit and vegetable juice of some foreign-funded and Taiwan funded enterprises are mostly in convenience stores and compared with business people Intensive business and living communities.
Kogome, which has a history of one hundred years in Japan, is interested in China's potential market. It set up a factory in Hangzhou in 2005. Ms. Ma, the person in charge of the factory, said in an interview with reporters that kogome has now launched sales in 26 cities and regions across the country. Shanghai, Nanjing, Shenzhen, Guangzhou, Chongqing, Jinan and other cities have a product penetration rate of more than 60%.
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